There’s a lot of debate online about which platform you should be focusing most of your efforts on in 2023, and surprisingly many marketers are placing Instagram lower than they should.
The most popular social media platform of all time has lost a bit of a market share to TikTok and YouTube Shorts over the past 2-3 years, but that doesn’t deny the fact that Instagram is still the most effective network for digital marketers to achieve their personal or business goals.
Below we will look at the 3 main reasons why you should be posting more than ever on Instagram.
1) Instagram has the highest conversion rates of all socials
Although TikTok and YouTube Shorts might be able to get you more views, they are not very effective at converting those viewers into real fans or even customers.
Instagram has the highest engagement rate of all socials at the moment and engagement is best among smaller accounts, under 10k followers.
On Instagram you can actually build a strong personal brand, while on other platforms you are simply just another creator.
2) 70% of users look to Instagram for their next purchase
Many people still turn to Instagram for research before they make their final decision, thanks to the real-world photos and reviews that can be found on the platform.
If you are attempting to grow your business or sell your products through social media, Instagram should still be your priority.
For affiliate marketing influencers you could be the last link a customer clicks before they make a purchase, giving you the credit and commission for the sale.
3) Reels have a 39% Reach Rate, which is 10x higher than photo posts
Instagram Reels are one of the top 3 fastest ways to grow on social media and by far the fastest and most effective ways to grow on Instagram.
Reels from creators with under 5k followers have a reach rate of 39%, which is a truly outstanding organic reach rate.
For creators with 5k-10k followers the rate is only slightly lower. With daily Reels an account can grow from 0 to thousands of followers in a month or less.
One viral video can change the entire life of a creator.
There are many other reasons you should not underestimate Instagram, but these are just 3 of the most important factors why digital marketers need to double down on the platform this year.
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