Hey there! As a social media manager, I know how important it is to get your content seen by the right audience.
TikTok has become an essential platform for many creators and businesses, and mastering TikTok SEO is crucial to stand out from the crowd.
Let me walk you through a comprehensive guide to help you optimize your TikTok content and boost your discoverability. Let’s dive in!
Why is TikTok SEO important?
TikTok SEO is all about optimizing your content so it’s easily discoverable by users on the platform. The TikTok algorithm serves content based on multiple factors like user interactions, the accounts they follow, and more.
By creating content that works for the algorithm and caters to your target audience, you’ll be winning big time!
Although TikTok labels itself as an entertainment platform, it has evolved into a powerful search engine.
With features like suggested keywords in its search bar and comment sections, it’s now competing with the likes of Google.
That’s why it’s essential to have an SEO strategy for your TikTok content.
3 Tactics to optimize your TikTok content
Here are three handy tactics to craft your TikTok SEO strategy:
1) Incorporate keywords into captions and videos
Using relevant and descriptive keywords is crucial for your TikTok SEO game. Make sure to include them in three key areas:
- Captions (now 2,000 characters as of September 2022)
- Automated closed captions and alt-text
- On-screen text
To find keywords, try using the TikTok search bar’s predictive text. Just type in your base keyword and see the suggestions!
2) Include up to five relevant hashtags
Hashtags can put your content in front of the right audience, leading to increased engagement and new followers. I recommend using a mix of broad and niche hashtags.
Broad hashtags can help you reach a larger audience, while niche ones attract users already interested in content like yours.
Although TikTok doesn’t set a strict limit on hashtags, sticking to 3-5 strong ones keeps your caption focused and effective.
3) Use trending TikTok audio
Audio plays a vital role in TikTok SEO, as 88% of TikTokers say it’s “essential” to their overall experience.
In order to get the best results from your audio you want to find new songs that have the best chance of going viral in the coming weeks.
Once the sound becomes viral your video will benefit from the exposure.
For more niche trends, type “trending sounds” in the search bar and explore the results!
Last Notes
If you haven’t started experimenting with TikTok SEO strategies yet, you better get started, before you get left behind.
I hope this guide helps you on your journey, and I can’t wait to see you shine on the For You Page. Good luck!
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