This article will provide an in-depth analysis of the factors that influence the way TikTok’s algorithm recommends content to users, as well as debunk some common misconceptions.
We’ll discuss user activity, video subject matter, location and language, audio, and “Not Interested” feedback as the main driving forces behind the algorithm.
Below are the 5 Factors that control the Tik Tok Algorithm in 2023
1) User Engagement and Its Impact
User activity plays a significant role in determining the visibility of TikTok videos.
The algorithm considers several factors to gauge audience engagement, including:
- Likes
- Comments
- Shares
- Video completions and re-watches
- Account follows
The more engagement a video receives, the more it will be shown to a larger audience.
2) Video Content and Targeting Interests
TikTok excels at serving content tailored to users’ interests, making video subject matter crucial for potential reach.
The algorithm identifies relevant content through:
- Caption keywords
- Sounds
- Hashtags
- Effects
- Content (e.g., video transcripts)
3) Location, Language, and Device Preferences
In order to make sure that users see content that they can understand, location and language also has a large part to do with the algorithm.
- Posting location
- Language preferences
- Type of mobile device
4) The Power of Trending Audio
Incorporating trending sounds or songs in your videos can help categorize your content and increase its visibility among relevant audiences.
Staying updated on the latest TikTok trends and adopting them early can improve your chances of appearing on more For You pages (FYPs).
5) The Role of “Not Interested” Feedback
This factor is only relevant if you have certain videos that you have blocked or reported, in order to make sure you don’t see them again.
- Videos marked as “Not Interested”
- Hidden users
- Skipped videos
2 Factors That DO NOT Affect the TikTok Algorithm
Contrary to popular belief, certain factors do not impact the ranking of your content on TikTok. These include:
- Follower count
- Past high-performing videos
This means that even new users or those with a small following have the opportunity to go viral on the platform.
Now that you understand the factors that affect the Tik Tok algorithm, make sure that you are posting every day, or even multiple times per day in order to maximize your reach and results.
