Instagram is still the most essential platform for businesses to engage with customers, drive sales, and increase brand visibility.
Don’t get confused by the popularity of TikTok. Instagram is still king.
To truly understand the value of Instagram for marketing your business, let’s take a look at three essential statistics and discuss their implications for both businesses and marketers.
70% of Shoppers Look for Their Next Purchase on the Platform
One of the most compelling reasons to utilize Instagram for business is its role to gain exposure and new customers for free.
Internal Instagram data reveals that a staggering 70% of shoppers turn to the platform to get ideas for their next purchase. This means that Instagram has become a hub for consumers to find inspiration, discover new products, and make purchasing decisions.
Related: Best Instagram Growth Service of 2023
By maintaining a strong and visually appealing presence on Instagram, businesses can tap into this vast pool of potential customers, showcasing their products and driving sales.
Following and Researching Brands is the Second Most Popular Activity on Instagram
Instagram isn’t just a place for users to share their daily lives with friends and family; it’s also a platform where users actively engage with brands.
A study by DataReportal found that following and researching brands is the second most popular activity on Instagram, with 62.3% of users participating in this behavior.
This presents a golden opportunity for businesses to attract and retain followers who are genuinely interested in what their brand has to say.
By creating engaging content that showcases your brand’s best products you can give potential customers more insight compared to what they have only seen on your website.
90% of Instagram Users Follow a Business
The willingness of Instagram users to engage with businesses is further underscored by the fact that 90% of them follow at least one business on the platform.
This statistic highlights that users are not only open to, but actively seeking to connect with brands on Instagram.
As a business owner or marketer, this insight should motivate you to invest even more time and effort into building and maintaining a strong Instagram presence.
Related: 3 Reasons why Instagram is Still The Most Important Social Network for Creators
By consistently posting high-quality content and engaging with your audience, you can convert casual followers into dedicated brand advocates and customers.
With the majority of users actively seeking purchase inspiration, engaging with brands, and following businesses on the platform, there has never been a better time for businesses to harness the power of Instagram.
In order to boost your instagram growth even faster you should be using Plixi Instagram Growth, which partners you with an account expert, uses AI tools to target and engage with your target audience, and even run instagram ads for you to get you thousands of followers per month.
