Jasper for Business was just released at the first annual Gen AI conference and it looks like it’s going to easily take over the market.
It includes Brand Voice, an API and dozens of other tools to help businesses adopt generative AI.
Although AI adoption has exploded to start off 2023 there are still many companies that are hesitant to give it a shot. After looking at the new Jasper Business features however, they might be tempted to finally hop on board.
Jasper Brand Voice and Company Knowledge Base
In today’s era of limitless choices, the distinctive personality of your brand holds greater significance than ever before.
People are craving genuine authenticity more and more.
This is where Jasper Brand Voice can help your authenticity rather than hurt it like some other AI tools.
This tool enables businesses to tailor their AI-generated content to match their specific brand tone.
Related: Why You Need an AI Marketing Strategy in 2023
Through Jasper’s advanced training in the language, tone, and style specific to your brand, the AI engine can supplement foundational language models with your company’s information and brand attributes.
This empowers you to create content that resonates with your audience in a genuine and recognizable manner.
There are 3 areas of your identity Jasper focuses on:
- Knowledge: The products and services you offer, industry you’re a part of and market you’re selling to.
- Tone: What your brand sounds like and how you portray your voice to your target audience.
- Style: The verbiage, grammar, formality and punctuation rules of your brand that will look and feel cohesive across all medium and written interactions.
With this solution, your whole team can utilize Jasper to produce content that adheres to your brand’s standards, make sure its accurately formatted, and has the latest updated information on your products and services.
Use Jasper on All Platforms and Browsers
The first step to leveraging AI for your business is developing a brand voice. However, to fully realize the benefits of AI for teams, it’s crucial to be able to access that brand voice no matter where you’re creating content, especially when you already use many different tools.
In December, Jasper unveiled its initial browser extension as part of the Jasper Everywhere initiative and they recently just announced that the extension has been completely revamped and now offers an in-line experience.
Their enhanced browser extension is compatible with:
- Email,
- Social Media Channels
- CMS systems,
- Notes apps (Notion, etc.)
This makes the entire creation process much easier than the current model, because with Jasper you never have to leave the application you’re currently in.
Related: The Ultimate Guide to Understanding AI: Your Top Questions Answered
The browser extension also now works with both Chrome and Microsoft Edge for teams that prefer those browsers.
Lastly, they’ve also introduced the Jasper API, enabling developers to integrate Jasper directly into any content platform or custom CMS.
Full AI Collaboration With Your Entire Staff
Typically generative AI has been used primarily for individual entrepreneurs and creators, but with Jasper AI it now has the ability to become the connective tissue for your entire team.
Here’s 3 ways they made team creation collaboration easier among team members:
- Everyone has their own Jasper creation space + tools, with varying levels of access based on needs
- Document sharing directly in Jasper to instantly collaborate with your team
- Manage content creation workflows and keep track of everything with simple document statuses
Utilizing shared tools is the first step towards improving coordination among your teams and establishing a foundation for enhancing AI literacy and skill throughout your organization.
What Is The Jasper AI Engine?
How is Jasper different from any other AI tool? Why is Jasper better than ChatGPT for example?
Here’s an explanation from Jasper:
“When a creator submits a prompt, Jasper’s AI Engine selects the right model for that job across a collection of LLMs, we then overlay that with reliable citations and recent searches from Google, infuse the output with what you’ve taught us about your brand and products, and release a result that is tailored, current, and optimized for marketing“.
This new model provides a level of enrichment that surpasses that of a typical LLM (Large Language Model) integration.
Moreover, the latest enhancements enable the model to seamlessly integrate with any online platform you use to create content.
The AI industry is innovating faster than any other industry right now as both individuals and companies have finally realized the phenomenal advantages it provides.
It is impossible to predict what will come next, but as of right now Jasper AI is absolutely leading the charge.
There’s definitely a reason why 100K companies have already chosen Jasper’s tools over competitors.
