AI Marketing is officially here and with full force, and if you don’t start taking advantage of some of the best AI copywriting tools this year you will fall behind.
As technology continues to innovate at faster and faster speeds, companies must keep up with the pace if they want to stay relevant.
In this guide we go over:
1. What is AI marketing?
2. Benefits of using AI
3. How to use AI in marketing
4. Understanding AI as a beginner
What is AI Marketing?
AI marketing involves utilizing AI technology, particularly AI content generation tools, to automate marketing tasks, improve team efficiency, and encourage creativity. This can include tasks such as generating blog content or sending out sales emails.
Most AI content writing tools and platforms utilize generative AI-based algorithms to produce text and images based on specific prompts. This is made possible by training the AI on a vast amount of data sourced from approximately 10% of the entire internet.
However, it’s important to note that AI should not replace team members but rather serve as a complementary tool to enhance their work and processes, and speed up marketing efforts.
4 Benefits of Using AI in Marketing
1. Improved Efficiency
Perhaps the most noticed benefit of AI marketing is how it helps businesses dramatically increase their efficiency. By speeding up the content creation process, businesses can finish their tasks much quicker, waste less time, and move on to other priorities.
2. Improved ROI
This is one that not many people think of, but AI is actually perfect for improving a company’s ROI.
AI-powered marketing tools provide more detailed insights and data-driven recommendations without having employees spend hours doing research. This allows businesses to make more informed decisions about how to best reach their marketing objectives.
3. Helps The Creative Process
Its hard to for someone to be creative 100% of the time, but it isn’t for AI.
AI content generators like Jasper have various mini tools that give you the ability to brainstorm hundreds of new ideas in seconds, based on whatever you need.
Photos, blog posts, social posts, sales copy? AI has all the ideas.
4. Improved Control of Brand Image
With certain AI tools you can have the AI writer memorize all of your brand’s information, goals, style of speech, and even color schemes so that the content it produces is always on brand.
When you want to add new information, simply feed it to the AI and have it now create content with that tone of voice.
How to Use AI in Marketing
Because there’s so many ways to use AI, people sometimes get overwhelmed.
Here’s the best ways to use AI to improve your marketing:
AI For Writing Blog Posts
Creating blog posts used to take multiple hours or even up to days, but AI blog creation tools actually produce blog content in seconds.
Sometimes you may want to change a few sentences in order to make it more personalized, but much of the blog content produced is phenomenally well written and is often indistinguishable from a human.
Related: The Fastest Way To Write YouTube Video Scripts With AI
AI wasn’t designed to replace writers though, but rather to help them be more efficient.
4 ways AI helps writers:
1. Help generate new content ideas
2. Create content outlines
3. Generate long-form and short-form content quickly
4. Write SEO optimized titles and descriptions
As mentioned the content you produce with AI may still need to be fact-checked and slightly edited by a human on your team, but that should only take a handful of minutes.
Most AI tools even have built-in plagiarism checkers to help you maintain quality and avoid penalties by the Google algorithm.
AI For Copywriting
Most marketers would agree that copywriting is one of, if not the most important aspects of any marketing campaign.
And in the last few years the need for a higher quantity of content has been consistently increasing.
When having to produce 10-20 pieces of content per day it can be very difficult to keep coming up with quality, original text.
Luckily for copywriters, AI copywriting tools actually specialize in fixing this exact issue.
5 types of copy AI can help with:
1. Ad copy
2. Customized headlines (headline generator)
3. Catchy email subject lines
4. Landing page copy
5. One-pagers
AI for SEO
Even if you have the world’s best product, but no one can find you, you won’t make any sales.
This is where SEO comes in.
AI tools like Jasper specifically focus on creating content that has been proven to rank on the first page of Google search results (SERPs) and everyone knows if you’re on the first page, you’re golden.
5 ways AI can help improve your Google SEO:
1. Do keyword research
2. Create outlines based on SERP research
3. Produce high-quality articles at a faster pace
4. Battle content decay by optimizing older content
5. Write blog titles and meta descriptions at scale
AI For Social Media
Social media managers are well aware that social media platforms’ performance algorithms and best practices are constantly changing and it can be very time-consuming to create multiple new captions for each specific social media platform.
Fortunately, AI content tools not only give you caption ideas, but they can also make a corresponding image that matches with the text of the post.
That is an unbelievably useful feature and all social media managers would agree.
Related: How To Use AI Writing Tools For Social Media Marketing
AI for Email Marketing
Email marketing is not as dead as many people might think, but it definitely has become more difficult to get a prospective client’s attention.
That’s where AI content tools can help. Whether you’re doing mass outreach trying to craft the perfect email for a list of prospects, or a marketing manager sending out promotional content, AI will help you bust out emails 10x faster.
Quickly generate email subject lines that consistently get high open rates, write personalized sales emails, and of course you can even include an AI-generated image that matches.
This ability is especially useful for customer service agents who quite possibly send out more emails than anyone else.
Using AI for Design
By now you have absolutely seen some amazing examples of AI generated art and probably have even thought that it would be cool to have some of those images in your content marketing.
Related: Best AI Art Generator 2023: MidJourney VS Jasper AI
This is of course already possible and much easier and cheaper than you think.
You can check out this AI art generator for free to get an idea of what it can do.
Besides making photos for social media posts, AI can also design images for:
1. Infographics
2. Website photos
3. Stock photos
4. YouTube Thumbnails
The Future is Now
As mentioned at the beginning of this article, the companies and entrepreneurs who take advantage of AI content writing tools will have an extreme advantage over those that ignore it.
Even if two people could write the same content, the person using AI would be able to produce much more content, much more efficiently, and with many more tools at their disposal.
You can write 10,000 words for free with Jasper and see if an AI tool like that would be a perfect fit for you.
