SEO is alive and well in 2023, no matter what any social media marketer would have you believe.
People are searching with a very specific intent when they search on Google, and when your content shows up on the page one you will automatically have an advantage over your competitors.
Let’s dive right in.
Top 5 SEO Tools in 2023
1) Jasper AI
The reason why we gave Jasper the number 1 overall spot when it comes to SEO is because not only does Jasper do all of the SEO research needed to rank high, but it also writes the articles for you using that exact research.
As you can see in the picture above, Jasper can generate your entire SEO-optimized blog post for you from beginning to end and even give you topic ideas to write about if needed.
If you already have a completed article that still isn’t perfect you can insert the article into Jasper’s “Content Improver” template and the AI will help you update it for maximal results.
Jasper is perhaps the most popular of all AI writing tools, because many online marketers have stated that their Jasper-written articles have ranked on the first page of Google.
Other than blog posts however, Jasper also writes:
- SEO-optimized YouTube video titles and descriptions
- Social media posts
- Amazon product descriptions
- Facebook ad descriptions
Price: $59/month
Related: Best AI Art Generator 2023: MidJourney VS Jasper AI
2) SEMRush
When it comes to a purely SEO research tool this is undoubtedly one of the top 3 options on the market.
SEMRush is used by thousands of the world’s largest companies, because it gives the most updated website analytics, including info about:
- your Google domain ranking
- your competitors strengths and weaknesses
- keyword research
- how to improve low-performing posts
SEMRush also analyzes your social media performance and compares it to others in your niche.
Although this is a phenomenal SEO tool, SEMRush is only for research and can’t actually assist you in writing your content like Jasper can. For that reason it’s ranked #2.
Price: $120/month
Related: Why You Need an AI Marketing Strategy in 2023
3) SurferSEO
What makes SurferSEO interesting is that it is similar to Jasper in the way that it does SEO research and helps you actually generate content.
It does a very good job at showing you the specific headlines, phrases, and keywords that you need to be using, and it even displays your expected Google search rank while you are making changes.
Fun fact: SurferSEO is also already an added feature included in the Jasper platform, so if you had to choose between the two, Jasper would likely be the better option, because you automatically get SurferSEO integrated in the price of your membership for free.
Price: $49/month
Related: This Is The Fastest Way To Write YouTube Video Scripts With AI
4) Ahrefs
Ahrefs works in the exact same way that SEMRush does, but some marketers believe Ahrefs has better analytics or is easier to use.
Ahrefs continually crawls the internet much like Google does to determine the best websites and see what they are doing right and where they can improve.
Just like SEMRush, Ahrefs also looks for backlink opportunities that may be a good fit for your site.
Anecdotally Ahrefs also seems to be the favorite tool among YouTubers.
Once again, Ahrefs is an amazing tool for research, but all writing and execution must be implemented by yourself.
Price: $99/month
5) Google Search Console
Since Google Search Console is a tool directly developed by Google and is completely free, you should absolutely be using it to increase your SEO in 2023.
This is a very important tool for every website and SEO manager, but you have to realize what kind of tool this actually is and understand its limitations.
Google Search Console basically just shows you the health of your site and updates you about problems that may affect your Google ranking, such as broken links, slow loading times, bad metadata, etc.
It is not able to give you in-depth insights like any of the other tools listed above, but it gives you an idea of how the Google algorithm thinks about your site.
Price: Free
If you liked this article, you’ll also love these:
Why You Need an AI Marketing Strategy in 2023
This Is The Fastest Way To Write YouTube Video Scripts With AI
